A private industrial network is an independently owned online marketplace that connects many suppliers and buyers.
True or False
False
A private industrial network is an independently owned online marketplace that connects many suppliers and buyers.
True or False
False
Which of the following is the top app in terms of both audience size and share of time spent?
YouTube
Twitter
iTunes
Facebook
An ________ primarily serves businesses that primarily buy indirect goods on a contract purchasing basis.
- industry consortium
- exchange
- e-procurement Net marketplace
- e-distributor
e-procurement Net marketplace
Which of the following has the highest share of the e-book market?
- Barnes & Noble
- Apple
- Amazon
Amazon
An ________ provides an online catalog that represents the products of thousands of direct manufacturers.
- e-distributor
- exchange
- industry consortium
- e-procurement company
e-distributor
According to Amazon, around how many indie authors have sold more than 1 million copies of their books?
- 10,000
- 1,000
- 100
- 10
1000
A(n) ________ supply chain is one in which the labor conditions in low-wage, underdeveloped producer countries are visible and morally acceptable to ultimate consumers in more developed industrial societies.
- accountable
- sustainable
- ethical
- lean
accountable
Bookings Holdings owns all of the following except:
- Lowestfare.com.
- Priceline.
- Orbitz.
- Booking.com.
Orbitz
________ occurs when sellers agree informally or formally to set floor prices below which they will not sell on auction items.
- Distress pricing
- Bid rigging
- Discriminatory pricing
- Price matching
Price matching
Which of the following types of online content is consumed by the lowest percentage of U.S. Internet users?
- digital audio
- video
- magazines
- e-books
magazines
How much time a month does the average person spend using the Facebook app on mobile devices?
- about 13 hours
- about 3 hours
- about 10 hours
- about 23 hours
about 13 hours
Which of the following is most similar to Pinterest?
- YouTube
- Tumblr
Which of the following types of online content is consumed by the highest percentage of U.S. Internet users?
- e-books
- video
- digital games
- digital audio
video
SMS text messaging generates most of mobile marketing spending.
- True
- False
False
Omni-channel merchants are also referred to as:
- bricks-and-clicks companies.
- manufacturer-direct firms.
- virtual merchants.
- catalog merchants.
bricks-and-clicks companies.
In 2018, Millennials made up almost 65% of Snapchat's monthly active U.S. users.
True
False
False
