Which of the following is not true about search engine advertising?
Search engine advertising is the slowest growing type of online advertising.
Which of the following is not true about search engine advertising?
Search engine advertising is the slowest growing type of online advertising.
Which of the following search engine algorithm updates targets websites that violate Google's guidelines?
Panda
Penguin
Hummingbird
Fred
Fred
The richness made possible by e-commerce technologies does which of the following?
It allows video, audio, and text to be integrated into a single marketing message and consuming experience.
A ________ is a repository of customer information that records all contacts that a customer has with a firm and generates a customer profile available to everyone in the firm with a need to know the customer.
CRM system
Bundling is the process of selling two or more products together for a price that is less than the sum of the two product's individual prices.
True
Which of the following is not one of the main stages of the online purchasing process?
awareness
post-purchase service and loyalty
conversation
engagement
conversation
Which of the following is a Google algorithm update related to local search?
Penguin
Hummingbird
Possum
Panda
Possum
Which of the following is based on the idea of complete price transparency in a perfect information marketplace?
the Law of One Price
Which of the following involves getting customers to pass along a company's marketing message to friends, family, and colleagues?
viral marketing
Which of the following measures the ratio of items purchased to product views?
browse-to-buy ratio
