- Which of the following involves using a variety of tools to encourage users to interact with content and brand?
- social density
- amplification
- engagement
- dark social
engagement
- Which of the following involves using a variety of tools to encourage users to interact with content and brand?
- social density
- amplification
- engagement
- dark social
engagement
Which of the following social networks allows a user to buy products directly on its site and pay with Apple Pay?
- Snapchat
Which of the following is an online service specifically aimed at measuring the impact of Pinterest and other visual social media?
- Curalate
- Webtrends
- TweetDeck
- Amplify
Curalate
The ratio of impressions to fans is a measure of:
- amplification.
- fan acquisition.
- community.
- engagement.
fan acquisition
Facebook's Search functionality includes everyone's public posts, Likes, photos, and interests, and makes them available to all users of Facebook, even those who are not friends.
- True
- False
True
- Which of the following is known primarily for blogs?
- Tumblr
Tumblr
In 2018, the amount spent on local online marketing exceeded the amount spent on mobile marketing.
True
False
False
- Which of the following refers to those forms of social sharing that occur off the major social networks, through alternative communication tools?
- dark social
- social density
- amplification
- engagement
dark social
- Which of the following refers to the number of interactions among members of a group and reflects the "connectedness" of the group, even if these connections are forced on users?
- engagement
- amplification
- social density
- information density
social density
Sprout Social helped Wahl Professional improve its social media presence on which of the following?
