6. Cover Letters—Do They Still Matter? [PART ONE]

A cover letter should introduce your résumé, highlight your strengths in terms of benefits to the reader, and request an interview. Follow your judgment when deciding whether to write a brief or long cover letter. Choose the best cover letter opening for a solicited job.

• Dan Brown told me that you guys are seeking a marketer to do some work on a marketing campaign. I’ve enclosed a summary of my qualifications if you would like to look them over.
• Dan Brown, a member of your marketing team, told me that FedMax is seeking an experienced marketer to work on a new product campaign. Enclosed is a summary of my qualifications that demonstrate a readiness for this position.
• An individual from your company told me that FedMax is seeking an experienced employee to work on a new product campaign. I’ve enclosed a summary of my qualifications that demonstrate a readiness for this position.

Choose the best cover letter opening for an unsolicited job.

• I hope you are looking for an experienced researcher in the field of pharmaceuticals. Can you use someone like me with my credentials and experience?
• Congratulations on your recent merger with GenX. Because of your rapid growth and success, could you use the services of a practiced researcher with 5 years of experience in pharmaceutical sales, 3 years of university teaching experience, and 2 years of successful research experience?
• Because GenX is a large company, I thought perhaps you might need someone who could contribute to your......