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Leading & Managing Holistically >Part 3 >Chapter 09 > Performance of Entrepreneurs, Start-ups, and New Ventures

[Solution] Performance of Entrepreneurs, Start-ups, and New Ventures

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Author: Sarah Bennett

Although it is difficult to accurately count the number of new businesses that are started each year and the number that fail, it seems clear that many start-ups do not survive very long. Despite the high risk of failure, thousands of entrepreneurs start new businesses in the United States every year.

Trends in Start-ups

Several aspects of today's business environment are particularly relevant to new businesses:

  • The rapid growth of ecommerce has opened many doors for entrepreneurs to find and create new markets as well as to serve existing markets in new ways.
  • Many new businesses are started by former employees of large companies. These individuals combine the experience and know-how gained from working at an established business with a passion for entrepreneurship.
  • Minorities and women often decide that entrepreneurship offers more opportunities than working for another company.
  • Although starting a new business is still risky, the rate of failure has been decreasing, with about half of new ventures surviving at least five years.

Current Trends in Entrepreneurship

Growth of ecommerce
An entrepreneur reaches new customers through social media.
Crossover from large companies
A manager leaves a large restaurant chain to start her own cafe.
Opportunities for underrepresented groups
Disappointed because he has not been promoted, a minority manager starts his own business.
Improved chance of business survival
A couple opens a restaurant despite the risks, knowing survival rates are improving.

Increasingly, entrepreneurs come from the ranks of corporate managers. Whether they leave their job by choice or involuntarily, many start their own businesses and find success. Their previous management experience often prepares them well for running their own business.

In the last decade or so, the proportion of businesses owned by underrepresented groups (such as women and people of color) has increased dramatically. Individuals who encounter conscious or unconscious bias in the workplace may decide to establish their own workplace where discrimination will not be a problem.

Although small businesses fail at a greater rate than large ones, they are surviving at higher rates than at any other time in the last 50 years. About half of start-ups last at least 5 years. Since the risk of starting a business seems less, people with an entrepreneurial spirit are encouraged to try.

Why Some Start-ups Fail

New ventures face numerous challenges that can lead to failure:

  • Insufficient capital - Running out of money before becoming profitable
  • Poor market analysis - Misunderstanding customer needs or market size
  • Management inexperience - Lacking necessary business skills
  • Inadequate planning - Failing to anticipate obstacles or competition
  • Poor financial controls - Not tracking cash flow or managing expenses properly
  • Rapid growth - Expanding too quickly without proper infrastructure

Why Some Start-ups Succeed

Successful entrepreneurs typically share certain characteristics and approaches:

  • Strong motivation and perseverance - Dedication to overcome inevitable challenges
  • Market insight - Deep understanding of customer needs and market dynamics
  • Managerial competence - Business knowledge and effective leadership
  • Adaptability - Willingness to pivot when necessary
  • Effective financial management - Controlling costs and managing cash flow
  • Strong team - Surrounding themselves with complementary talent

Select the correct responses to the following question.

Which of the following are common reasons that new ventures succeed? Check all that apply.

  • The entrepreneur plans for the business to be immediately profitable.
  • The entrepreneur knows a great deal about business management.
  • The entrepreneur postpones establishment of control systems until the company is well established.
  • The entrepreneur is highly driven and dedicated.
View Explanation

When new ventures are successful, it is often due to some combination of the following:

  • The founder's strong motivation and hard work
  • An accurate analysis of the market
  • Managerial competence
  • Good luck

It is important to set up control systems from the outset to know if the business is not functioning as planned. Businesses are rarely profitable right away, and in fact many entrepreneurs underestimate how long they will have to run the business at a loss.

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