What are the characteristics of Internet sources for business research?

Internet sources for business research tend to be less reliable than traditional sources, mainly because they change constantly and may disappear quickly. Unlike traditional publications, many Internet sources don't follow strict publication standards or provide credible references. Researchers should verify information from Internet sources with other reliable sources when possible.

What constitutes primary research in business reports?

Primary research in business reports involves gathering firsthand data directly from original sources. Methods include observation, personal interviews, surveys, questionnaires, and experiments. Unlike secondary research which relies on existing published information, primary research collects new data specifically tailored to address the business question being investigated.

What are periodicals and why are they valuable for business research?

Periodicals are publications produced on a regular schedule, including trade publications, scholarly journals, newspapers, and magazines. They're valuable for business research because they provide current information, industry trends, and expert analysis. Their regular publishing schedule ensures up-to-date content, while editorial standards typically ensure higher reliability than many Internet sources.

[Solution] Learn It: Concept Check Quiz 10-3

Created at: Sun Apr 20 2025

Author: Emily Carter

Introduction: Take this quiz to get a quick check on your understanding of chapter concepts.

Which of the following are true of Internet sources? Check all that apply.

They are much less reliable than information from traditional sources.
They follow strict publication standards.
They change constantly and may disappear fast.
They are known for providing credible references.

View Explanation

Internet sources are less reliable than more traditional sources, in large part because they change constantly, disappear quickly, and often don't provide references.

Which of the following is a form of primary research?

Observation
Printed material
Electronic databases

View Explanation

Primary research involves gathering firsthand data, such as observation.

Refer to 10-3: Conducting Primary and Secondary Research.

Publications that are produced on a schedule are called .

View Explanation

Periodicals are produced on a schedule and include sources such as trade publications, scholarly journals, and newspapers and magazines.

Refer to 10-3: Conducting Primary and Secondary Research.

[Solution] Learn It: Concept Check Quiz 10-3

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