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Leading & Managing Holistically >Part 5 >Chapter 15 >Reinforcement Perspectives on Motivation

[Solution] Reinforcement Perspectives on Motivation

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Author: Sarah Bennett

Reinforcement perspectives focus on how rewards cause people to either continue to do what they've been doing or to change their behavior. According to reinforcement theory, people tend to repeat behavior that is rewarded, and they tend to stop a behavior that results in negative consequences.

Types of Reinforcement

Behavior Strengtheners:

  • Positive reinforcement: Rewards or positive outcomes after performing a behavior
  • Avoidance: Escaping negative consequences through desired behavior

Behavior Weakeners:

  • Punishment: Imposing negative consequences for undesired behavior
  • Extinction: Ignoring unwanted behavior to eliminate it

Match each example with its type of reinforcement:

Doing a job well so as not to be transferred to a lower-level job

Being praised by the boss after filling in for a sick coworker

Receiving a written warning for arguing with a customer

Being ignored by the boss after sending several dozen emails

Match each example with its reinforcement schedule:

Receiving a complimentary note when manager notices positive customer interaction

Receiving a cafeteria coupon after every 20 sales calls

Being thanked by the boss at every weekly team meeting

Receiving a bonus after every third, fifth, or seventh sale, at random

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