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Business Communications >Unit 03 >Chapter 08 >Understanding Persuasion in the Contemporary Workplace

Understanding Persuasion in the Contemporary Workplace

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Author: Ryan Smith

Contemporary businesses have embraced leaner corporate hierarchies, simultaneously relying on teams, eliminating division walls, and blurring the lines of authority. As teams and managers are abandoning the traditional command structure, excellent persuasive skills are becoming ever more important at work.

Effective businesspeople must learn to  in order to improve relationships with teams and coworkers.

View Explanation

As teams and managers are abandoning the traditional command structure, excellent persuasive skills are becoming ever more important at work. Effective businesspeople must try to influence others. Instead of a blunt, pushy hard-sell approach, persuaders play on emotions by using flattery, empathy, nonverbal cues, and likability appeals.

Nia used to come in to work around 8:30 each day. She moved to a new department and noticed that her manager and senior coworkers come in before 8:00 a.m., so Nia has started coming in to work before 8:00 a.m., because her manager and senior coworkers do.

Which type of psychological trigger has persuaded Nia to change her work routine? Check all that apply.

  • Commitment
  • Scarcity
  • Social proof

View Explanation

Nia has been persuaded to come to work earlier because of social proof. Managers and senior coworkers come in early, so the assumption is that if coming to work early is important to them, it must be the right thing to do.

While delivery channels have changed, the principles of effective persuasion have not.

Select the persuasion technique that is indicated by each of the following actions.

Lining up plausible support such as statistics, reasons, and analogies.

  • Create specific requests
  • Tie facts to benefits
  • Recognize the power of loss
  • Compromise

View Explanation

When tying facts to benefits, support in the form of statistics, reasons, and analogies should be used. The goal is to convert the supporting facts into specific audience benefits. This is the opposite of showing the audience of what they stand to lose if they don't agree. Facts can be used to support a specific request but do not indicate what the specific request is. Be flexible and aim for a solution that is acceptable to all parties by showing the benefits.

Being ready to respond to conflicting beliefs, values, and attitudes.

  • Recognize the power of loss
  • Expect and overcome resistance
  • Establish credibility
  • Make reasonable and specific requests

View Explanation

When you are faced with opposition from conflicting beliefs, values, and attitudes, you can overcome resistance with well-reasoned arguments and facts. Showing others what they stand to lose if they don't agree is not a response to conflicts, beliefs, and attitudes. Reasonable and specific requests are realistic, doable, and attainable. Establishing credibly shows that you are truthful, experienced, and knowledgeable.

Today, persuasive techniques are subtle, and sometimes misleading.

Select the best choice.

Today's persuasive techniques are more effective when they emphasize  .

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