Planning and Writing Persuasive Requests
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Author: Ryan Smith
In a business environment, persuasion is critical to success. Persuasion is necessary when you anticipate resistance or when you are making more than routine demands.
When crafting a persuasive message, which of the following should be included? Check all that apply.
- Unspecified outcomes
- Information that interests the reader
- Counterarguements forpotential objections
- Vague and unproven examples
- An easy-to-take action.
Fill in the blank with the most appropriate answer.
Persuasive requests are generally more effective when they use .
Read the following message, and answer the following questions.
Your efforts to promote ethical business practices in our city have drawn national recognition. You are an excellent role model for all our citizens, especially our youth.
[BUILD INTEREST]Last year, after learning about the importance of ethical leadership, students who attended our conference returned to their home schools and implemented a total of nine ethics and leadership initiatives. One of these initiatives included a project in which students researched ethical leaders in the local community. Naturally, the students encountered much of your work and have humbly requested your presence at the Ethics and Leadership for Youth conference this year.
Therefore, we would like to invite you to be the keynote speaker for the second annual ELY conference. The keynote address is scheduled for 10 a.m., Friday, April 16, in the Jackson High Memorial Auditorium. Our students would be honored by your presence. If you are able to join us, please call me at (555) 673-3333 by March 15 to make arrangements.
Sincerely,Jan Sanduccino, Principal
Jackson High School
Which of the following paragraphs most effectively completes the [BUILD INTEREST] section of this message?
- Following your leadership, next month Jackson High School, in partnership with the Decatur Chamber of Commerce, will be hosting our second annual Ethics and Leadership for Youth conference. Last year the ELY conference had more than 1,500 attendees from district high schools. This year we are increasing our registration to accommodate 750 more students from neighboring school districts. We are excited that so many students are interested in promoting ethics and leadership in their community.
- Next month Jackson High School, in partnership with the Decatur Chamber of Commerce, will be hosting our second annual Ethics and Leadership for Youth conference. This conference is great. Lots of kids show up and have fun. A swell time is had by all who attend. In fact, this year we are increasing our enrollment to accommodate more students from neighboring school districts. We are excited that so many students are interested in ethics.
Why is the closing of this message effective?
- It motivates action and makes it easy to accept.
- It is vague and unspecific.
- It promotes ethical leadership.
Effective claim and complaint messages:
- Make a reasonable request
- Provide a blow-by-blow description of details
- Vent anger
