Learn It: Concept Check Quiz 8-1

Introduction: Take this quiz to get a quick check on your understanding of chapter concepts.

Which of the following statements about effective persuasion is accurate? Check all that apply.

• Recipients of persuasive messages feel forced to comply.
• Persuasion involves a deliberate attempt to change another person's mind or motivate action.
• People's attitudes change quickly, so persuasion is often immediate.
• Reciprocation can be an effective persuasion technique.

“Limited-time offers” take advantage of which psychological trigger driving persuasion?

• Commitment
• Social Proof
• Scarcity

When advertisers refer to items as “best-selling,” they are relying on the psychological trigger known as  .