Learn It: Concept Check Quiz 8-5

Introduction: Take this quiz to get a quick check on your understanding of chapter concepts.

Which of the following statements focuses on a reader benefit?

• Our meals are made with fresh-from-the-garden ingredients.
• Our gluten-free products can help you maintain digestive health.
• Our clothing is made from responsibly sourced materials.

Which of the following statements applies to emotional appeals? Check all that apply.

• They are associated with reason and intellect.
• They relate to status, ego, and sensual feelings.
• They are often effective when a product or service might be deemed nonessential.
• They are often effective when a product or service is important to health or security.

Motivating reader action is a primary goal of the  of a sales message.