Learn It: Concept Check Quiz 2-3

Introduction: Take this quiz to get a quick check on your understanding of chapter concepts.

Informational messages—those designed to explain procedures, answer questions, and transmit findings—are usually developed using the  organizational approach.

If the intended recipient of your message forwards it to another reader, that reader would be considered your _______ audience.

• primary
• secondary
• tertiary

Which of these strategies would be most effective for a persuasive or motivational message?

• Use the richest media available
• Write a memo to post in a central location
• Use a direct organizational approach