Making Podcasts Work for Business
Created at:
Author: Ryan Smith
Podcasts are digital audio programs resembling radio shows. Professional podcasts can be elaborate productions and require quality hardware; however, podcasts have their place among contemporary communication technology tools.
Businesses have embraced podcasting to broadcast that doesn't require interaction. For example, some companies use podcasts to broadcast HR policies that can be accessed on demand.
Consider the following scenario, and then answer the question.
You work on the marketing team for a software development company. You do not work closely with the development team; however, you need to know the status of projects in order to coordinate marketing and sales efforts. In the past there have been communication- related mishaps with the release of new products. You want to avoid this in the future and decide to recommend electronic communication tools to help facilitate smoother product release efforts.
Which electronic communications tool would you recommend?
- A professional blog
- A podcast
View Explanation
In this situation, you would recommend a podcast, which is used to deliver information that needs to be accessed by many but does not require interaction. Some companies use podcasts to replace costly teleconferences that distribute information. Although professional blogs allow users to comment, blogs do not provide collaborative tools or multiuser authoring.
One of the biggest benefits of podcasting is .
View Explanation
One big benefit of podcasting is portability. Podcasts encoded as MP3, ACC, or WMA files can be downloaded to a computer, a smartphone, a tablet, or an MP3 player to be enjoyed offline.
Many organizations use podcast to address external and internal audiences. How are organizations using podcasts internally? Check all that apply.
- To train
- To respond to a crisis
- To engage
- To entertain
View Explanation
Internally, podcasts can be used to inform, engage, and train staff. A podcast series can help convey authenticity by featuring the voices of employees and personalizing executives.
