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Business Communications >Unit 03 >Chapter 05 >Telling Stories With Blogs and News Sites

Telling Stories With Blogs and News Sites

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Author: Ryan Smith

Blogging on a regular basis represents an enormous opportunity for growth and a far-reaching presence.

How do organizations utilize blogs? Check all that apply.

  • To conduct group performance evaluations
  • To build brands
  • Viral marketing
  • For crisis communications
  • To attract a vast audience

View Explanation

Corporate blogs create virtual communities, build brands, and develop relationships. Blogs are part of a social media strategy to create engagement, resulting in customers' goodwill and brand loyalty. Companies use blogs for public relations, customer relations, crisis communication, market research, viral marketing, internal communication, online community building, and recruiting. Because blogs create large virtual communities, they are not appropriate for confidential information, including performance evaluations.

When seeking collaboration on writing instructions for product use before releasing the information to the consumer, which method would yield the best results?

  • E-mail
  • Blog
  • Podcast

View Explanation

Internally, blogs can be used to keep virtual teams on track and share updates on the road. Blogs can help build communities, prompt the sharing of expertise, and stimulate employee involvement.

Blogs can create a sense of community and stimulate employee participation, an example of  .

View Explanation

Blogs can create a sense of community and stimulate employee participation. Furthermore, blogs mirror the company culture. Internal blogs can be used to monitor projects and other team-based events. External communities can also participate in corporate blogs, but only those blogs where the public is allowed to participate.

Blogs take the same care and attention as other business writing.

Which of the following will help you make the best impression possible with your blog? Check all that apply.

  • Create a conversation with no editing
  • Respond to posts respectfully
  • Create a strong opening paragraph
  • Use a detailed title
  • Use close-ended questions
  • Provide evidence in the body
  • Include a call to action

View Explanation

There are seven tips for master bloggers. Those include crafting a catchy but concise title, creating a thought provoking opening paragraph, providing details in the body, considering visuals when appropriate, including a call to action, editing and proofreading, and responding to posts respectfully.

As with any public writing, your posts will be scrutinized; therefore, you want to make the best impression.

When providing details in the body of the blog, include  to provide structure and interest.

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