Learn It: Concept Check Quiz 5-4
Created at:
Author: Ryan Smith
Introduction: Take this quiz to get a quick check on your understanding of chapter concepts.
Loyal fans of a product with a large social-media following are known as .
Explanation
Influencers are loyal fans or brand advocates of a company, product, or service and appeal to large audiences on social media.
Which of the following should be a primary goal of a company's public-facing blog?
- Publishing news items
- Mirroring the company culture
- Stimulating employee involvement
.
Which of the following strategies is recommended for blogging effectively? Check all that apply.
- Avoid numbers in the blog title, which can deter readers
- Aim for long paragraphs to suggest detailed and valuable content
- Use conversational language to sound authentic
- Include a call to action at the end of the post
- Respond regularly and thoughtfully to other bloggers' posts
