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Business Communications >Unit 03 >Chapter 06 >Typical Request, Response, and Instruction Messages

Typical Request, Response, and Instruction Messages

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Author: Ryan Smith

Business letters can be used to request information or action. Familiarize yourself with the organization of these direct request letters so that you can communicate your purpose and achieve a positive outcome.

The opening of a direct request letter should  or express a polite command.

View Explanation

A direct request for information or action should open with a polite command or the most important question. The body of the message should explain the request clearly and logically, and it should include further questions if necessary. The closing of the letter should request specific action with an end date and show appreciation.

Read the following scenario, and answer the following question.

A coworker asks you for advice on how to communicate a strict deadline in a request letter.

What advice would you give?

  • Set an end date to take action and explain why.
  • Apologize for the need to set a deadline to soften the message.
  • Give an approximate date for the deadline.

View Explanation

Don't make your readers guess what action to take. Save time and increase clarity by stating a specific action and deadline.

The quality of information obtained from a request letter depends on the clarity of the inquiry. What techniques can you use to make your request clear? Check all that apply.

  • Itemize information to improve readability.
  • Place question marks at the end of rhetorical questions.
  • Use the recipient's first name.
  • Set an end date when appropriate.
  • Ask for a specific action.

View Explanation

Write clear requests by analyzing your needs, organizing your ideas, framing your request logically, itemizing information, making lists parallel and balanced, requesting a specific action, and providing a clear end date when appropriate.

In the workplace, you will often write messages that reply directly to requests for information or action. Using the direct message pattern will help you respond clearly and effectively.

Complete the following sentence with the best choice.

Effective direct reply letters  .

View Explanation

The body of a reply letter should contain explanations and additional information. Arrange this information logically and concisely, using graphic highlighting when needed.

Read the following selection, and answer the following question.

Dear Dr. Davalos:

You are a great customer. We really like serving you. You sent in an inquiry regarding our botanical merchandise refund policy and if we refund purchases for botanical items purchased over a month ago. Well, the answer is “occasionally.”

True or False: This is an effective beginning for a direct reply letter.

  • True
  • False

View Explanation

False. This is not an effective beginning for a direct reply letter because it does not place the most important information first, and it does not include a clear and specific subject line that is located below the salutation.

Which graphic devices should be used in the body of a direct response letter?

  • Lists, tables, headings, and other highlighting techniques
  • None; graphic devices are unprofessional
  • All caps with occasional italics for emphasis

View Explanation

Lists, tables, headings, and other highlighting techniques will make your reply more readable and professional. Avoid using all caps; it is the equivalent of shouting.

What strategies should a direct response message use? Check all that apply.

  • Identify previous correspondence and the reason for writing in the subject line.
  • Use graphic devices to make the message more readable.
  • Include personal references to your own experience.
  • Place the most important information first.
  • Close with an open-ended question to promote dialogue.

View Explanation

Effective direct reply letters identify the subject in the subject line and any previous correspondence, place the most important information first, list answers to the customer's questions in the order asked, use graphic devices to make the message more readable, help readers find additional information by providing clear references, and close pleasantly with a forward-looking statement.

What is the value of the real-time feedback of customer comments? Check all that apply.

  • They can improve operating instructions.
  • They offer customers a venue for product trolling.
  • They let companies ignore customer complaints while appearing to be receptive.
  • They can expose product flaws.
  • They can help clear up supply chain bottlenecks.

View Explanation

Customer comments offer real-time feedback that may help clear up supply chain bottlenecks, expose product flaws, and improve operating instructions.

Which of these guidelines should you follow when responding to customers online? Check all that apply.

  • State your name and position.
  • Respond in an upbeat, professional tone.
  • Never apologize.
  • Promise the issue will never happen again.
  • Respond in less than 24 hours.

View Explanation

When responding to customers online, be positive, transparent, honest, timely, and helpful.

Read the following selection, and answer the following question.

Dear Dr. Chaos:

Subject: Instructions to Activate Your New ACME Death Ray

I am sorry to hear that the last page of your ACME Death Ray instruction manual was eaten by your pet alligator. To activate your device, follow these steps:

1. Locate the big, red button in the center of the command console. 
2. Press the big, red button.
3. Rain fiery death upon your enemies.

Please contact us if you run into any more difficulties, and thank you again for using ACME for all your world-domination needs.

True or False: This is an effective organization for an instruction message.

  • True
  • False

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