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Business Communications >Unit 02 >Chapter 04 >Improving Readability with Strategic Document Design

Improving Readability with Strategic Document Design

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Author: Ryan Smith

When you compose a message, you want your audience to find the information it needs quickly and to understand it. Your message should be easy to read and comprehend.

Strategic use of white space improves document readability. Which of these techniques employ white space? Check all that apply.

  • Using a serif typeface
  • Using all caps
  • Breaking paragraphs into shorter chunks
  • Using justified alignment

View Explanation

To improve the readability of a document, create ample white space by using bulleted and numbered lists, breaking paragraphs into shorter chunks, and using headings.

Margins determine the reading area of a document.

Complete the following sentence about margins and alignment with the best choices.

Centered text is appropriate only for  , and left- and right-justified alignment is used most often with  messages.

View Explanation

Margins and alignment can provide important visual relief and improve the readability of a document. Business documents are most readable with left-aligned and ragged-right margins that are 1 to 1.5 inches. Some formal documents use justified margins (both left and right alignment). Center alignment is appropriate only for headings.

Typeface, font, and size influence how your message is read.

Review the selection, and determine whether the following statement about typeface and font is true or false.

A wide variety of typefaces are available for business writers. Different typefaces suggest different purposes and occasions.

True or False: Boldface, caps, and italics are typefaces.

  • True
  • False

View Explanation

This selection uses a san serif typeface and font styles such as capitalization, italics, and boldface. Font styles help show emphasis by drawing the reader's attention to specific words or phrases, but they do not comprise different typefaces.

Headings are important for visual impact and readability. Which of these sentences about headings are true? Check all that apply.

  • Headings often appear in business reports.
  • Headings should not be used in formal documents.
  • Headings increase the skim value of a message.

View Explanation

Headings help writers organize information and help readers absorb information. Headings increase the readability and skim value of a document by providing quick previews or reviews. Documents may have several different levels of headings including main headings, subheadings, and category headings. Headings may be found in e-mails, letters, and memos, but they are most commonly encountered in reports.

Read the following sentence, and determine which technique is most applicable to improve its readability.

I want to inform you of an opportunity that you could be a part of.

  • Developing parallelism
  • Eliminating redundancies
  • Reducing wordy noun phrases

View Explanation

You want your reader to grasp the core of your message immediately. Avoid expressions that repeat meaning and include unnecessary words. The revised message should simply read I want to inform you of an opportunity.

Choose the heading that is best at highlighting information and improves readability.

  • Outline of Proposed Benefits
  • There Are Several Potential Benefits Here

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